MarketCore is becoming Marcora. Here's why.

A founder note from Chris Crompton

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When I started building MarketCore eighteen months ago, the name made sense. The product was about giving AI a "core" of marketing knowledge to work from. Context as foundation. The word did the job.

Eighteen months later, the product has grown into something more specific than the name suggested. It's not just a content tool. It's a system that holds your company's strategic context, lives across your stack, runs in the background, and keeps itself sharp as your business evolves. The center of gravity moved.

So I'm renaming the company.

Meet Marcora

The new name is a portmanteau. "Mar" from MarketCore. "Cora" from Cora, the agent inside the product that customers actually talk to. The two halves are doing the same kind of work the product is: bridging the strategic foundation a marketing team brings with the AI collaborator that helps scale it.

The name is also doing some practical work I couldn't ignore. MarketCore was descriptive enough to be hard to trademark and common enough to compete with hundreds of similar-sounding brands. Marcora is distinctive, defensible, easy to spell on first try, and available everywhere I need it to be. For a brand that has to last ten years, those things compound.

What's not changing

• The product, the roadmap, and the work behind it
• Your account, your data, your trial access
• The mission: helping GTM teams ship strategic content without rebuilding context every time
• My commitment to building this in the open, with PMMs as the design partners

What is changing

• The name on the door (MarketCore becomes Marcora)
• The URL (marketcore.ai becomes marcora.ai, with redirects in place)
• The look of the product, slightly: a refreshed identity that matches where the brand is going
• The way the product is positioned: less "AI for content," more "the context infrastructure that makes AI useful for the way GTM teams actually work"

What's next

A few capabilities have shipped recently that haven't gotten the airtime they deserve.

Cora now lives where you already work. Slack, Google Chat, any tool with an MCP connection. You don't have to switch tabs to use her.

Scheduled workflows run on their own, so context maintenance and content production happen without you having to remember to start them.

Context Intelligence watches your reference library and arrives with fixes prepared when something drifts, so you're not the one who finds out about stale messaging by accident.

The homepage rewrite at marcora.ai walks through the rest. If you've been around since the MarketCore days, take a look. If you're new here, welcome. The bet is the same one I've been making since the beginning: that PMMs deserve a tool that takes their work as seriously as they do.

Try Marcora at marcora.ai. No credit card required.

— Chris